Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, Underthink It. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things from what to wear, what food to order, even which beer to drink Carlton Dry hopes to stop beer lovers from sweating the small stuff and get back to having fun. To do this the campaign introduces the Underthink Tank, a crack team of 'Underthinkers' wh...