Brand: carsales.com.au
Agency: CHE Proximity
CEO: Chris Howatson
CCO: Ant White
COO: Andrew Drougas
Group Account Director: Jess Hughes
Planning Director: James Needham
Account Director: Sarah Newell
Group Creative Director: Glen Dickson
Creative Directors: Garret Fitzgerald, Joe Hill, Chris Andrews
Creatives: Cameron Bell and Sam Dickson
Head of Design: Jason Young
Head of CHEP Films: Julie Duff
CHEP Films Producer: Elena Szymanski
Editing/VFX: CHEP Films (Damian Capicchiano & Matt Goddard)
Sound post-production: CHEP Films (Matt Thompson)
Music: Loner Studio
Technical Director - Product & Comms: Matt Rose
Technical Director - Web & Platform: Hoang Nguyen
Creative Technologist: Andy Stewart
Digital Producer: Sam Bury
Production Company: Guilty
Director: Tony Rogers
Producers: Jason Byrne & Rohan Timlock
Line Producer: Alex Sturman
Cinematographer: Marin Johnson
PR - Attention+Influence
Creative Partner: Mike Doman
Managing Partner: Simone Pipkorn
Account Director: Fleur Williamson
Client: carsales
CMO: Kellie Cordner
Group Marketing Manager: Trudi Sampola
Brand Manager: Jun Lee Sia
Digital Specialist: Caitlin Retell
Development Manager: Luke Bronts
Consumer PR Manager: Sarah-Lucy Rice
Published: February 2018
Synopsis:
carsales.com.au, with the help of CHE Proximity and Guilty, has released a new campaign that has given every second-hand car its own moment in the spotlight.
From February 27, for a limited time, carsales will offer every private seller the opportunity to have their very own big, expensive-feeling car ad, titled AutoAds.
To capture the five distinct themes and characters, hundreds of scenes and thousands of VO clips, CHE Proximity teamed up with award winning comedy director Tony Rogers and the (very) versatile actor, Kai Smythe.
The filmed footage is combined with the seller's own photographs of their car via a purpose-built algorithm that automatically pulls in the seller's name, car type, price and odometer reading.