The Loeries Awards 2016 | ||
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DIGITAL & INTERACTIVE COMMUNICATION | DIGITAL APPLICATIONS, GAMES & INTERACTIVE TOOLS | Silver |
OUTDOOR & OUT OF HOME | AMBIENT & ALTERNATIVE MEDIA | Silver |
South Africans love soccer. But game days are notoriously big drinking days. Watching a game often means having some beers with friends, going to drink at a bar, or getting festive at the stadium. On game day, we care more about whether our team wins or loses than we care about our own personal safety. As a result, thousands of fans drink and drive every match day.Over 4500 people die on South African roads every year, that’s more than anywhere else in the world. And the number one cause is drin...