Cathay Pacific Airways Film Miss Adventure by McCann Erickson Hong Kong
The Film titled Miss Adventure
was done by McCann Erickson Hong Kong advertising agency for Cathay Pacific Airways in Hong Kong SAR China. It was released in Jan 2015.
Cathay Pacific Airways: Miss Adventure
Media
Released
January 2015
Posted
January 2015
Market
Industry
Creative Director
Copywriter
Executive Creative Director
Director
Producer
Producer
Creative Director
Production Agency
Credits & Description:
McCann Hong Kong and Cathay Pacific unveiled their new global campaign "Life Well Travelled" this week, with the aim to rebrand and communicate a more expansive position in the market for the airline. The aim of the campaign was to introduce Cathay's new brand position, focusing on the "imperfections of travel" and the role they play in delivering a more realistic experience
Category: Travel, transport & tourism
Client: Cathay Pacific Airways
Agency: McCann Hong Kong
Prod...
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