CatholicCare, previously known as CentaCare, has grown from a small grass roots volunteering agency beginning in 1967, to a leading not-for-profit community organisation. ZOO Group developed their new brand identity, and positioning to life to show that their community services go far beyond their relationship to the Catholic dioceses, and that they are, in fact, there for any human. The digital video in it's full form was served online, and through a TVC campaign to launch their strategic visio...