Title: Tatum
Brand: Boston Celtics
Clients: Susanne Canvin, Eileen O’Malley, Kara Hutchinson
Campaign: Take A Minute
Agency: Sleek Machine/Boston
Chief Creative Officer: Tim Cawley
Associate Creative Director: Mike Heid
Senior Art Director: Alan Duda
Producer: Ben Ouellette
Account Director: Danielle Allwein
Editor: Kyle Jones
Sound Design: Mark Wong
Published: March 2018
Synopsis:
Boston’s Sleek Machine, completed a new TV campaign for the Boston Celtics – “Take a Minute” – to be released this week and will run through the end of the season.
The Celtics have their youngest, most athletic team in years and TV/internet highlights can go by in a blur. So, the new campaign juxtaposed the with familiar blink-and-you-missed-it highlights with a slowed down version, allowing viewers to gain a deeper appreciation of the players’ craft and skill.