CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG Film, Digital Words can be Weapons by Ogilvy & Mather Beijing

The Film titled Words can be Weapons was done by Ogilvy & Mather Beijing advertising agency for CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG in China. It was released in Jul 2014.

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG: Words can be Weapons

Awards:

Clio Awards, 2014
EngagementPublic Service: ExperientialSilver
Spikes Asia, 2014
DesignCOMMUNICATION DESIGN: PROMOTIONAL ITEMSGold Spike
London International Awards 2014
DigitalPublic Service/Social Welfare CampaignBronze Winners

Credits & Description:

Shockingly tragic acts of youth violence are on the rise in China. In recent years, the number of juvenile criminals sentenced by courts more than doubled even when the population of youth was dropping. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and de...

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