Clio Awards, 2014 | ||
---|---|---|
Engagement | Public Service: Experiential | Silver |
Spikes Asia, 2014 | ||
Design | COMMUNICATION DESIGN: PROMOTIONAL ITEMS | Gold Spike |
London International Awards 2014 | ||
Digital | Public Service/Social Welfare Campaign | Bronze Winners |
Shockingly tragic acts of youth violence are on the rise in China. In recent years, the number of juvenile criminals sentenced by courts more than doubled even when the population of youth was dropping. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and de...