Advertiser: CDC
Agency: ARNOLD WORLDWIDE
Category: Public Health & Safety
Producer: Allison Kunzman
Copywriter: Bill Girouard
Director: Chris Smith
Editor: Charlie Johnston
Creative Director: John Kearse And Bill Girouard
Editing Company: Lost Planet
Account Manager: Paul Nelson
Chief Creative Officer: Pete Favat
Art Director: Steve Tom
Agency Producer: Carron Pedonti
Planner: Kelleen Peckham
Producer: Paula Cohen
Brief Explanation
Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.