CLIENT: United Nations
BRAND: Central Emergency Response Fund (CERF)
AGENCY: VML
CATEGORY: Digital
Client: United Nations
Agency: VML
Color Grading: Sim Post NYC
Studio: The Studio, Portland, Me.
Lyrics: Elias Arts
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: Mike Wente
Executive Creative Director: Fabio Seidl
Executive Producer: Kolby Slocum
Managing Director, Creative Technology: Craig Elimeliah
Group Creative Director: Harsh Kapadia
Group Creative Director: Silmo Bonomi
Copywriter: Mark Leephaibul
Art Director: Jesse Echevarria
Music Producer: Nick Keenan
Client Engagement Director: Kate Boccio
Business Affairs Manager: Cindy Morales
Client Engagement Supervisor: Vicky Trinh
Senior Project Manager: Nakia Sinclair
Project Manager: Lani Mann
Channel Director, Media: Nick Centofante
Associate Channel Director, Media: Eva Kuczynsk
Channel Manager, Media: Kelly Conlin
Channel Manger, Paid Search: Erin Reed
Associate Channel Director, Social Media: Kate Wadkins
Channel Manager, Social Media: Jaime Manela
Director, Strategy & Insights: Tarini Shrikhande
Production Company: Timber & Frame
Production Services: Black Watch Productions
Director/Editor: Ben Severance
Producer: Alexandra Morrow
Director of Photography: Alexander Sutula
Gaffer: Jack Rohnere
Grip: Ian Hoyt
Sound: Justin LaCroix
Sound: Pete Nenortas
Musical Composer: Micah Tewers
Executive Producer: Monica Anderson
Executive Producer: John Anderson
Senior Colorist: Rob Sciarratta
Executive Producer: Clare Movshon
Mix Artist: Pete Morse
Audio Engineer: Steve Drown
Assistant Engineer: Jake Susla
Piano: Paul Sullivan
Lyrics: Paul Conway Fullam
Chorus Director: Con Fullam
Published: December 2017
Synopsis:
This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realized that the words to the familiar song had been changed with lyrics describing the pain and fear of those trapped in conflict areas around the world, and the hope and relief that can be provided by humanitarian aid. The performance has been turned into a docu-style video now available on social media, with the goal of raising funds for the United Nations Central Emergency Response Fund (CERF.).