Channel 4: Making of

Credits & Description:

Brand CHANNEL 4
Entrant BLINK PRODUCTIONS LONDON

BLINK PRODUCTIONS London, United Kingdom Entrant Company
4CREATIVE London, United Kingdom Idea Creation
BLINK PRODUCTIONS London, United Kingdom Production
Parabella Blink Director
Bart Yates Blink Executive Producer
Kev Harwood Blink Producer
Chris Bovill 4creative Executive Creative Director
John Allison 4creative Executive Creative Director
Dan Watts 4creative Creative Director
Stacey Bird 4creative Creative
Jack Croft 4creative Creative

Idea
500 eggs, 50kg of flour, 28kg of sugar, and a whole lot of patience went into their creation, making this the first ever ad to be animated using baked products - a ‘bake-mation’.
The directors worked with expert bakers and animators to create the TV promo, which was filmed almost entirely in camera. It took weeks of testing and practical experimentation to perfect the vomiting vol-au-vents, the ‘hand-in-hand’ croissants and the choir of singing profiteroles, all of which were made from real bakes on set. Even the Battenberg end board (or ‘Battenboard’) was baked from scratch!
Entry Summary
The Great British Bake Off is an award-winning British television competition which has run annually since 2010, in which amateur bakers compete against each other in a series of rounds, attempting to impress a group of judges with their baking skills. The show has become a significant part of British culture, and is credited with reinvigorating interest in baking throughout the United Kingdom, with many of its participants, including winners, having gone on to start a career based on bakery.
Brief Explanation
To celebrate the return of the nation’s favourite baking show, Parabella take us on a brilliantly British baking journey; from the breaking of an egg to the final assembly of an elaborate show-stopper, in this animated ode to baking.