Media: TV
Category: Entertainment & leisure
Client: Channel 4
Agency: 4Creative
Production: Blinkink
Country: United Kingdom
Director: Chris Bristow
Executive Creative Director: Alice Tonge
Creative: Tom Woodington
Creative: Robin Temple
Producer: Luke Fraser
Executive Producer: Shananne Lane
DoP: Toby Howell
Designer: Victoria Phillips
Group Business Director: Matt Berry
Head of Production: Clare Brown
Production Executive: Miketta Lane
Project Manager: Olivia Emmerson
Production Designer: Set Appeal
Editor: Phil Hignett (Marshall Street Editors)
Edit Assistant: Owen O’Sullivan (Marshall Street Editors)
Online: MPC / Platform Post
VFX: MPC / Platform Post
Audio: Envy / Platform Post
Synopsis:
To announce the upcoming Genderquake Season on Channel 4, 4creative and Channel 4 Marketing have produced 'Penises & Vaginas', a promo which asks an important question about whether society’s traditional way of defining gender - based on our biological characteristics at birth still makes sense. What does this binary mean for people who challenge conventional definitions of what it means to be a man or a woman and is it now time to reframe how we think about gender in a way that is more inclusive and reflective of the diversity of modern Britain. The trail is promoting a season of programmes on Channel 4 called Genderquake. The season will explore the gender debate covering issues ranging from feminism, gender privilege, and sexual violence to gender fluidity and gender identity.