If you have ever tried to prise apart a congealed block of cheese slices, you will immediately sympathise with the mum in this latest TVC from DDB Melbourne. Throw in the pressure of a children's birthday party, plus a collection of over-manicured mothers, and you have the perfect conditions for what the campaign terms 'Cheese Slice Rage'.
Category: Food
Client: Murray Goulburn
Agency: DDB Melbourne
Production: Prodigy Films
Country: Australia
Director: Tim Bullock
Executive Creative Director: Darren Spiller
Creative Director: Simon Bagnasco
Copywriter: Robbie Brammal
Art Director: Anthony Hatton
Agency Producer: Tuesday Picken
Executive Planning Director - Ian Forth
Managing Partner - Lisa D'Amico
Account Director - Katie Kouts
Account Manager - Kirsten Tidswell
Producer - Alice Grant
Executive Producer - Jonathan Samway
DOP - Germain McMicking
Editor - Adam Wills
Grade - Edel Rafferty, Method Studios
Online Edit - Chris Betteridge, Method Studios
Sound Design - Colin Simkins, Gusto Music
Media - Carat Melbourne
General Manager Marketing, Innovations and Special Projects - Suzanne Douglas
Head of Retail Marketing - Pam Burnett
Marketing Manager - Kit Rahman
Senior Brand Manager - Laurette Hargreaves