Agency of Record – Commonwealth//McCann
Deputy Global Chief Creative Officer: Greg Braun
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Celia Nelson
EVP, Global Director of Content: Jeff Beverly
Executive Producer: Paul Renusch
Producer: Sebastian Rzepa
Associate Producer: Jacob Munson
Account Director: Dave Paxton
Project Manager: Jenny Hadin
Global Head of Strategy: Ash Farr
Global Senior Strategist: Christina Poindexter
Global Senior Strategist/Communications: Anu Reddy
Senior Business Manager: Julie Peterhans
Manager of Talent Affairs: Stacy Swann
Production – Splendid & Co.
Director/DP: Ramaa Mosley
Executive Producer | Partner: Taylor Ferguson
Executive Producer | Partner: Erin Tauscher
Producer: Elena Halvorson
Production – MoFilm
Post – Cutters
Editor: Kathryn Hempel
Executive Producer: Mary Connolly
Producer: James Henry
Producer: Antonia Del Duco
Mix & Sound Design: Another Country
VFX: Flavor
Colorist/Nice Shoes: Roslyn Di Sisto
CEO | Partner/Nice Shoes: Dominic Pandolfino
Executive Producer/ Nice Shoes: Kristen Van Fleet
Head of Production | Partner / Yessian: Michael Yessian
Music Producer / Yessian: Lars Makie
Commonwealth//McCann produced its latest campaign for client Chevrolet and Chevrolet FC in partnership with the Women’s Sports Foundation to encourage young women to stay in sports and empower them through mentorship to set goals that will help them fulfill their ambitions. The full campaign, titled “GoalKeepers,” was unveiled during the Manchester United match against Tottenham in Manchester, United Kingdom, on Sat., Oct. 28.
During development of the campaign, we utilized a core statistic to tell a modern success story – that 94 percent of female leaders played sports as a girl. “Girls who play sports are more likely to graduate from college, have successful careers and become leaders, which is why we have created our GoalKeepers initiative,” said GM Chairman and CEO Mary Barra. This powerful message is carried throughout the creative and is echoed by Billie Jean King, winner of 39 Grand Slam titles, 20 Wimbledon titles, Life magazine’s “100 Most Important Americans of the 20th Century” and founder of the Women’s Sports Foundation.