| Lions Communication 2018 | ||
|---|---|---|
| Film Lions | Online > Corporate Social Responsibility (CSR) / Corporate Image | Bronze Lion |
Category: Media
Media: Film
Brand: Chicago Sun Times
Agency: Ogilvy
Geo: United States
Advertising Agency: Ogilvy, Chicago, USA
OGILVY Chicago, USA Entrant Company
OGILVY Chicago, USA Idea Creation
OGILVY Chicago, USA Production
THEBRIDGE.CO Los Angeles, USA Production
Creative Director: Joe Sciarotta
Art Director: Isaac Pagan
Copywriter: Michael Franklin
Illustrator: Emmanuel Polanco
Photographer: Peter Medlock
Joe Sciarrotta Ogilvy Chief Creative Officer
Isaac Pagan Ogilvy Creative Director/Art Director
Michael Franklin Ogilvy Creative Director/Copywriter
Jon Wyville Ogilvy Executive Creative Director
Dave Loew Ogilvy Executive Creative Director
David Hernandez Ogilvy Executive Creative Director
Mike Diedrich Ogilvy Executive Producer
Peter Medlock Ogilvy Director of Photography
Kelsy Zemanski Ogilvy Account Supervisor
Joan Shelton Ogilvy Senior Print Producer
Michael Jurkovac TheBridge.co Director
Paul Kelly TheBridge.co Editor
Bill Boyd TheBridge.co Producer
Printz Board Freelance Music Artist
Published: May 2018
Synopsis:
It’s estimated that there are 10 billion bullets sold in the US every year. That’s 31 for every man, woman and child. So, Ogilvy & Mather Chicago and the Chicago Sun Times are arming people with 31 actions to counter the negative effect that these bullets create . 'Bullet one' addresses how to keep guns out of our classrooms.
The Chicago Sun-Times is tired of writing headlines about gun violence. So, they decided to take the issue head on—compiling gun violence solutions and arming people with a different kind of ammunition. Knowledge. Education. Action.
The initiative launched with an editorial on The Chicago Sun Times this morning. The film leads to a website - https://31bullets.suntimes.com... - where people can take real action toward ending gun violence in the U.S.
Entry Summary
On February 14th, 2018, there was a mass shooting at a high school in Parkland, Florida. After, President Donald Trump proposed his solution to gun violence in schools—arming teachers with guns.
Brief Explanation
After the Parkland Florida High School shooting, President trump proposed a way to end gun violence in schools—arming teachers. The Chicago Sun-Times think this is not only a bad solution, but a potentially dangerous and life threating one. We wanted to make a film highlighting the absurdity of this idea.
To test out President Trump’s idea, we took teachers to a gun range, spent 8 hours teaching them how to fire hand guns, then interviewed them after to see if they would now feel comfortable carrying a fun in schools. The answer across the board was a resounding NO.