Narrated by Peter Dinklage (Game of Thrones), the "Drive Proud" campaign celebrates success through hard work across all walks of life, from entrepreneurs and small-business owners to self-employed contractors, designers and artists. A 60-second launch spot, titled "The Kings & Queens of America," begins airing tonight. Throughout the launch spot and three additional 30-second television spots rolling out later in the month, the campaign features Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (cofounder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner), among others. Agency: Wieden + Kennedy, Portland
Category: Automotive
Client: Chrysler
Agency: Wieden + Kennedy, Portland
Production: HSI
Country: United States of America
Director: Samuel Bayer
Executive Creative Director: Joe Staples
Executive Creative Director: Mark Fitzloff
Creative Director: Aaron Allen
Creative Director: Kevin Jones
Copywriter: Alex Romans
Art Director: John Dwight
Executive Producer: Roger Zorovich
DoP: Samuel Bayer
Broadcast Producer: Endy Hedman
Art Producer: Grace Petrenka / Amy Berriochoa
Strategic Planning: Cat Wilson / Sarah Biedak
Media/Comms Planning: Alex Barwick
Account Team Cheryl Markley / Lani Reichenbach / Stephanie Montoya
Business Affairs: Karen Murillo
Project Management: Jane Monaghan / Annie Quach
Head of Production: Ben Grylewicz