Young Guns Awards, 2014 | ||
---|---|---|
Creative | Integrated: Integrated Campaigns | Finalist |
Company Wieden+Kennedy
Country United States
Client Chrysler
Talent Alex Romans
Danielle Delf
You haven't researched a car if you haven't researched the factory that builds it. A series of all-new tools that enabled people to go behind the scenes and beneath the surface of the All-New 200 and the factory that builds it. Using Google Street View technology, all five million sq. ft. of the facility was mapped to create a first-of-its-kind virtual online tour. Then Ocu...