Cidadania Estudo Pesquisa Informação Ação (Cepia): Cidadania Estudo Pesquisa Informação Ação (Cepia)

Credits & Description:

Brand CEPIA
Entrant Y&R BRAZIL SAO PAULO
Y&R BRAZIL Sao Paulo, Brazil Entrant Company
Y&R BRAZIL Sao Paulo, Brazil Idea Creation
Rafael Pitanguy Y&R SAO PAULO Creative Vice President
Felipe Pavani Y&R SAO PAULO Head of Art
Rafael Pitanguy Y&R SAO PAULO Creative Director
Kleyton Mourão Y&R SAO PAULO Creative Director
Beto Rogoski Y&R SAO PAULO Creative Director
Christian Fontana Y&R SAO PAULO Creatives
Mozar Gudin Y&R SAO PAULO Creatives
Platinum FMD Platinum FMD Photographer
Monica Beretta Y&R SAO PAULO Art Buyer
Beatriz Rossi Y&R SAO PAULO Art Buyer
Heloisa Guimarães Y&R SAO PAULO Client Services
Paulo Vita Y&R SAO PAULO Planner
Glaucia Montanha Y&R SAO PAULO Media
Nicole Godoy Y&R SAO PAULO Agency Production Team
Camila Naito Y&R SAO PAULO Agency Production Team
Mariana Marinho Y&R SAO PAULO Agency Production Team
Y&R Y&R SAO PAULO Film production Company
Paulo Silva Y&R SAO PAULO Edition
André Finhana Y&R SAO PAULO Animation
Equipe Y&R Y&R SAO PAULO Post Production
Entry Summary
The content of the campaign is universal. And so its understanding.

Brief Explanation
In this three-film campaign, we see three photos of historical past-moments of mankind: the fall of the Berlin Wall; a troop from the American Civil-War; and the astronauts who first landed on the moon. In all the films, we see the photos being manipulated on an image editing software, until all the men in the photos are turned into women. The Super in the end of the films explains: (Civil-War) “Equality. A fight that should be in the past.” (Berlin Wall) “Equality. A cause that should be in the past”. (First astronauts in the moon) “Equality. An achievement that should be in the past”. Enters logo of Cepia, which fights for women’s rights.