Citroen Film, Radio, Digital, Case study #MISSIONEMONNALISA [english] by Havas Worldwide Milan

The Film titled #MISSIONEMONNALISA [english] was done by Havas Worldwide Milan advertising agency for subbrand: Citroen C3 (brand: Citroen) in Italy. It was released in Jul 2016.

Citroen: #MISSIONEMONNALISA [english]

Released
July 2016
Posted
July 2016
Market
Industry
Production Agency

Credits & Description:

Title: Monna Lisa
Client: Citroën Italia
Agency: Havas Milan
Production Company: Basement Headquarter
Synopsis:
Citroën asked us to draw the attention of the world back to a French car that had been on the Italian market for 14 years: Citroën C3.
In order to make this possible, we first designed a special edition of the car, the Citroën C3 “Monna Lisa”. Then we created a story, that of the Mona Lisa’s return to Italy. Such a mission required an exceptional pe...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company