Title: Monna Lisa
Client: Citroën Italia
Agency: Havas Milan
Production Company: Basement Headquarter
Synopsis:
Citroën asked us to draw the attention of the world back to a French car that had been on the Italian market for 14 years: Citroën C3.
In order to make this possible, we first designed a special edition of the car, the Citroën C3 “Monna Lisa”. Then we created a story, that of the Mona Lisa’s return to Italy. Such a mission required an exceptional pe...