In 2007 Citroën designed the most open-to-the-world MPV. In 2013 Citroen is launching the first MPV that brings the whole world on board. The real world, through the car's large windscreen and spacious interior. And the virtual world, through its touch screen, connected services and broad array of additional equipment. The H agency Paris is also taking on a new challenge, that of creating an advertising campaign with the same sense of spectacle and emotion as the launch campaign for the first Citroën C4 Picasso and the "Light Bulb" film.
Media: TV
Category: Automotive
Client: Citroen
Agency: H, Paris
Production: Stink
Country: France
Director: Ne-o
Creative Director: Gilbert Scher
Copywriter: Alexandre Drouillard
Art Director: Mickael Jeanne
Brand: Jean-Marc Savigné, Claudine Borel, Caroline Maubourguet
Agency: Hugues Reboul, Alain Cayzac, Alexandre Guillot
Planning strat : Romain Vuillerminazz
TV Production: Christopher Thiery, Sarah Bouadjera
Musical supervisor: Lionel Dray
Music: Edward Sharpe and the Magnetic Zeros â 40 Days Dream
Published: June 2013