Category: House, Garden, Pets
Brand: Clorox
Media: TV
Country: USA
Lead Agency: FCB West
Chief Creative Officer: Karin Onsager-Birch
Associate Creative Director: Colin Mitchell
Senior Art Director: Juliana Ardilla
Worldwide Creative Partner: Fred Levron
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Director: Sue Redington
SVP, Management Director: Gwen Hammes
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Post Producer: El Goco
Director of Business Affairs: Mary Marhula
Hispanic Market Agency: Alma
Creative Director: David Alvarez
Creative Director: Juan Camilo Valdivieso
Group Business Director: Maria Carolina Reimpell
Senior Brand Executive: Viviana Bustillo
Integrated Producer: Rafael Sanchez
Production Company: RESET
Director: Ian Pons Jewell
Executive Producer: Deannie O’Neal
Line Producer: Ahnee Boyd
Director of Photography: Mauro Chiarello
Post Production: Whitehouse
Executive Producer: Joni Williamson
Producer: Jen Mersis
Editor: Tobias Suhm
Assist Editors: Max Holste, Nick Diliberto
VFX/Online/Color: The Mill, Chicago
Producer: Natalie Ksiazek
Lead Flame Artist: Jamie Beckwith
Flame Assist: Alison Bloom
Colorists: Luke Morrison/Mikey Pehanich
Animation: Woodshop
Music: Music Orange
Sound Design: Tim Harrison – Aumeta
Mix: One Union
Engineer: Joaby Deal
Date: July, 2017
Description:
A clean counter is the nucleus in the home that connects the family. To share their victories. To grow and experiment.
Clean turns a counter into a stage, a laboratory, a victory lap.
We hero this message by contrasting the act of cleaning a counter - with wild flash-forwards of all the joyful family connections, which occur next on that kitchen counter.
A clean kitchen is the beginning. What comes next is everything.