Regular banks are designed to hunt out profit. That’s their primary motivation. They’ve evolved over the centuries to be extremely efficient in the pursuit of that goal. It’s simply in their nature and expecting them to behave any differently is, well, naïve at best.
Category: Finance & insurance
Client: Grant Jennings - GM Marketing & Online
Agency: Y&R NZ
Production: Finch
Country: New Zealand
Director: Nick Ball
Chief Creative Officer: Josh Moo...