Category: Non-Alcoholic Drinks
Media: Film
Brand: Coca-Cola
Agency: David
Geo: Brazil
Advertising Agency: DAVID, Sao Paulo, Brazil
Chairman / Founder: Fernando Musa
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriters: Lucas Silva, Fernanda Machado
Art Directors: Fabio Natan, Christiano Vellutini
Producers DAVID: Fabiano Beraldo, Fernanda Peixoto, Julia Valente
Editing: Leonardo Nichida
Account: Carolina Vieira, Stefane Rosa, Cacá Franklin, Fernanda Feldmann, Camila Coelho, Pedro Zetune, Giovana Zanfelice
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Social Media: Lucas Patrício
Media: Márcia Mendonça, Camila Fiuza, Diego Rolim, Leila Pereira, Manuela Cintra
Production House: Landia
Manager Partner: Movie&Art
Director: We are Magnolias
Executive Producers: Valentina Baisch, Carol Dantas, Sebastian Hall
Assistant: Rafa Passos
Photography: Juliano Lopes
Production Team: Camilla Bastos, Natalia Petrechen, Renata Tim
Assistant: Jan Monckza, Carolina Silvestrin
Art Director: Ana Henriques
Clothes: Isadora Bertolucci
Post-production: Elton Bronzeli
Finalizing: Landia
Editing: Thiago Gil, Diego Merulla
Color: Marla
Sound Production: Jamute
Team Jamute: James Pinto, Eliezer Borges, Sabrina Geraissate
Client Approval: Javier Rodriguez Merino, Francesco Cibó, Conrado Tourinho, Keila Marconi, Flavio Reghini, Augusto Veríssimo, Larisse Lucena
Published: July 2018
Synopsis:
Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help. A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way. With the slogan "every house has its rules but they take on a special taste when we´re together", this DAVID SP campaign focuses on affection in our family moments. "The campaign is particularly inspired by those rules every family has got. What we want to show is that, far from being dull and strict, these rules should be experienced as a way to foster family bonds", says Rafael Donato, DAVID´s creative VP.