Advertised Brand: Coinstar
Campaign Title: Coinstar Exchange
Media: TV
Category: Financial services
Translation of headline to English:
In its new digital/online campaign created by Boulder, Colorado advertising agency Grenadier, Coinstar Exchange shows how anyone can instantly turn an unwanted giftcard into their true passion in a trio of lively 30-second commercials.
In one spot, operatic music plays in a darkly lit restaurant as a schlubby guy is about to become one with a mountain of spicy Buffalo wings. “These wings used to be a gift card to a bath and bedroom store,” a voice informs viewers as the scene switches to an overly illuminated retail environment stacked sky high with identical white towels. “You wanted extra cash for atomic, apocalyptic wings and you wanted it right now.” Happily, the food orgy soon resumes after the man is shown converting his plastic to paper money.
Other executions feature a woman trading hobby store credit she probably won’t ever use for “something that really pumps her up” (a gym membership) and a vegetarian swapping steak for an axe (a new electric guitar). Each ad closes with a link to the Coinstar website and the tagline, “Coinstar Exchange. Cash Out.”
Advertising Agency (Name, City, Country): Grenadier, Boulder, CO, USA
Agency website: http://www.grenadierco.com
Partner_Creative - Randy Rogers
Partner_Creative - Mark St. Amant
Partner_Account - Jeff Graham
Associate Creative Director - Grant Minnis
Art Director - Leigh Masters
Copywriter - Becca Schepps
Account Lead - Eric Forsyth
Account Supervisor - Ryan Smith
Assistant Account Manager - Madelaine Bess
Producer - Rebecca Hynes
Production Company - Misfit
Director – Doug Cox
Executive Producer - Jim Vaughan
Line Producer - Scott Wickman
Director of Photography - Nick Mahar
Mix/Sound Design - Coupe Studios
Engineer - Greg McRae
Executive Producer - Eric Singer
Producer - Aaron Lasko
Editor – Matt O'Donnell
Color & Finishing - Milkhaus
On-Line Editor - Dave Krahling