Advertised brand: Colorado Department of Transportation
Advert title: A Few Can Still Be Dangerous
Headline: CDOT and Amélie Company Launch “A Few Can Still be Dangerous”
Rationale:
Thanks to effective education and enforcement, most Coloradans recognize that when they drink they should not get behind the wheel. However, research conducted by Amélie, has shown that the group most at risk of driving impaired, 21- to 35-year-old males, do not think a few drinks can impair t...