Brand: Comfyballs
Media: Online
Category: Fashion
Agency: Futatsu Industries
Geo: Norway
Comfyballs: Legalize comfyballs
Norwegian upstart and producer of extremely comfortable underwear Comfyballs, have enjoyed success based on great products. But the US Patent office would not allow for the name because it was obscene containing the word “balls”. So we created the website fightforyourballs.com and asked people whether they agreed or not. And to the point of balls being obscene, we made an ad with dangling balls to find out whether that was true. We think not! They’re rather majestic. YouTube banned the film in 24 hours but only after it had attracted more than 100.000 views! And of course the press around the world picked up on it.
Advertising Agency: Futatsu Industries, Oslo, Norway
Creative Director / Copywriter: Aris Theophilakis
Director: Andreas Lisberg
Producer: Hugo Føsker
Production Company: Fantefilm
Published: April 2015