Category: Sports
Media: Direct
Brand: CONMEBOL
Agency: MullenLowe
Geo: Paraguay
Advertising Agency: Garabato MullenLowe, Asuncion, Paraguay
Creative Director / Art Director: Julio Gallego
Creative Director / Copywriter: Santiago Morello
Additional Credits: MullenLowe SSP3, Yasmin Hourani, Doble P Producciones
Published: March 2018
Synopsis:
We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear.