Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Directors: Silvio Caielli, Marcelo Padoca, and Fernando Reis
Sr. Copywriter: Rodrigo Gonzalez
Sr. Art Director: Cora Perez
VP of Integrated Production: Laurie Malaga
Producer: Lucia Riquelme
Account Director: Agustina Massa
Account Supervisor: Eric Jimenez
Account Coordinator: Jacqueline Aran and Rachel Startz
VP of Strategy: Andrew Speyer
Director of Strategy: Pablo Rosas
Sr. Strategist: Amilynn Soto
Manager of Creative Services: Maru Sokolowski
Production Company: Nunchaku
Director: Nicolas Kasakoff
Executive Producer: Leda Nasio
Unit Production Manager: Julian Castro and Fuad Abed
1st AD: Dafna Harrison and Paco Llaca
Director of Photography: Mischa Lluch, Gonzalo Amat, and Leonardo Hermo
Offline Editing House: The Makers Lab
Online Post House: The Makers Lab
Editor: Timothy Downing
Producer: Sharon Campos, Nadia Bowen, and Lucia Riquelme
Music House: Super Sonica
Composer: Antonio Pinto, David Bewssler, and Gabriel Ferreira
Producer: Marilia K Franco
Color Correction/VFX: CO3, Moving Forward
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup
VFX: Leo Lovera
Audio Mix: The Makers Lab, VaporPost
Producer: Sharon Campos, Nadia Bowen, and Andres Morales
Mixer/Engineer: Jeannine Guenther and Jose Toledo
Brand: Corona
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director: Alex Schultz
Brand Manager: Katie Herrmann
Associate Brand Manager: Peter Sundry
Associate Brand Manager: Saul Trejo
Corona Extra Team Credits:
Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director:s Silvio Caielli and Federico Díaz
Sr. Copywriter: Rodrigo Gonzalez
Sr. Art Director: Cora Perez
VP of Integrated Production: Laurie Malaga
Sr. Producer: Julio Rangel
Producer: Lucia Riquelme
Account Director: Agustina Massa
Account Supervisor: Erika Rivera
Account Coordinator: Rachel Startz
Director of Strategy: Pablo Rosas
Manager of Creative Services: Maru Sokolowski
Production Company: Garage Films & Procine
Director: Albert Uria
Executive Producer: Fermin Vilanova
SPC/Executive Producer: Andres Silva
Unit Production Manager: Lorena Habichain
1st AD: Cris Trebotic
Director of Photography: Pablo Clemente
Offline Editing House: The Makers Lab
Online Post House: VaporPost
Editor: Tim Downing
Producer: Off-Nadia Bowen
Music House: Farias Production
Composer: Gustavo Farias
Producer: Gustavo Farias
Color Correction/VFX: CO3
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup
Audio Mix: The Makers Lab
Producer: Nadia Bowen
Mixer/Engineer: Jeannine Guenther
Brand: Corona
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director, Marketing: Alex Schultz
Brand Manager, Marketing: Susie Robberson
Associate Brand Manager, Marketing: Luisa Calderon
Published: March 2018
Synopsis:
I wanted to flag the news that cross-cultural creative agency the community has launched new campaigns for Corona brands “Corona Familiar” and “Corona Extra” that celebrates those extraordinary friends that become indistinguishable from family.
Consisting of two TV spots running nationally across the U.S., the Corona Familiar campaign highlights how sharing a Familiar goes beyond simply sharing a beer with a friend. The spots, “Friends that Are Family” and “It’s Familiar,” follow a group of friends as they experience various life moments, ranging from the ordinary to the extraordinary, over a twelve-ounce six-pack of Familiars. Through the depth of their friendship, activities like attending a party, running a race, and getting a new pool become collective ones. In friendships where “what happens to you happens to all,” happiness, sorrow – and a Familiar beer – become shared.
The Corona Extra campaign expounds on this theme of friendship with two English- and Spanish-language spots, “Make the Most” (ENG/SPAN) and “Share What Matters” (ENG/SPAN). In the spots, the phrase “Saber Vivir” (“Know How to Live”) is used consistently, as it defines Corona’s way of living – always looking for that something “Extra” that could turn a minute situation into a great moment. These new spots highlight the importance of celebrating not only the big nights out, but also those small moments spent with friends over a Corona.