CUCAIBA: Donor car

Credits & Description:

Título/Title: Autos Donantes
Product: organ donation raise awareness
Agency: J. Walter Thompson Buenos Aires
Advertiser: CUCAIBA (Ablation and Transplant Coordination Center of Buenos Aires)
Executive Creative Directors: Anita Rios / Sebastián Castañeda
Art Director: Sebastián Espósito
Copywriter: Damián Izquierdo
Account Director: Soledad Gonzalez
Agency Executive Producer: Cosme Argerich
Agency Producer: Alexia Olmo
Production Company: Palermo Films
Director: Tomás Coste
Executive Producer: Pablo Terruzzi
Producer: Demian Cosentino
Director of Photography: Santiago Guzman
Production Manager: Ezequiel Diez
Director´s Assistant: Estela Cristiani
Postproducer: José Becker
Postproduction Company: Postmedia
Sound: Liquid
Music: Cluster
Organ donation is among the most difficult topics to generate awareness among people.
With that in mind, J. Walter Thompson Buenos Aires developed “Donor Cars”: a metaphor that reflects how simple but powerful the concept of organ donation is.
To do so, we went to Argentina´s largest official scrapyard and salvaged the working parts of cars that were about to be shredded, and then offered the local taxi companies to fix their broken down or damaged cars with those parts for free. On one condition only: they should drove around without changing the original color of their “donors”.