Media: Interactive
Category: Cannes
Client: Nissin
Agency: Dentsu Brazil
Country: Brazil
Director: Luis Eduardo Zutin (Trust Films)
President: Mario D'Andrea
Chief Operating Officer: Mauro Rabello
Head of Creative Technology: Kojiro Tanoue
Strategic Planner: Daniel Iacobucci
Art Director: Marlus "Dexter" Lau
Copywriter: Luca Trincanato
Producer: Natalia Souza (Produtora Piloto)
Producer: Bianca Aguiar
Head of Art: Christian Faria
Creative Group Head/ Art Director: Filipe Cuvero
Account Director: Liza Rebechi
Head of Broadcast: Juliana D'Antino
Client Services Director: Patricia Campello
Project Manager: Samir ElSaikali
Strategy Director: Flavia Spinelli
Account team: Karina Ruhmann
Account team: Jamille Reimberg
Media Team: Ricardo Armbrust, George Mofarrej, Bruna Kraemer e Karyne Conforto
Published: February 2018
Synopsis:
Cup Noodles has created the "Cup Band", using each of the 6 product flavours to become a different musical instrument that would work through augmented reality technology. It was really easy to play and to make good music, since it worked by accessing the Cup Noodles website and turning the webcam on in order to recognize the product pack, making music out of it. This gamification platform has allowed us promote each of the 6 flavours of the product line, engaging people with the brand and also making a connection between the brand and Rock'n Rio.