Category: Health
Media: TV
Brand: Curaprox
Agency: BETC
Advertising Agency: BETC, São Paulo, Brazil
Creative Director: Erh Ray, Rodolfo Barreto
Business Director: Gal Barradas
Art Director: Cristiano Bernardo, Gustavo Leal
Copywriter: Tiago Melchior
Illustrator: Pirecco, Viti Moraes, Nina Moraes
Photographer: Leonardo Mendonça
Additional Credits: Àile Carvalho, André Bochiniac, Babi Puttini, Waleska Bueno, Roberta Keller, Elisa Graeff, Teteu Savioli, Patricia Mota, Rodolfo Marques, Vivian Jenckel, Carlinha Gagliardi, Fabricio Duarte, Jéssica Bellisoni, Thiago Carneiro, Tathiana Luzetti, John Porciuncula, Michel Gomes, Ricardo Masao Shigeoka, Lógico Music, Reclame, Norte
Geo: Brazil
Published: July 2016
Description: Three artists were challenged to replace the brush by the famous Swiss brush teeth, the ink for toothpaste and screens by mirrors.