Nissin: CURRY MESHI HAS COME

Credits & Description:

CLIENT NISSIN FOODS
PRODUCT CURRY MESHI
ENTRANT SAMURAI TOKYO, JAPAN
TYPE OF ENTRY TV & CINEMA FILMS
CATEGORY FOOD
TITLE CURRY MESHI HAS COME
PRODUCT/SERVICE CURRY MESHI
ENTRANT COMPANY : SAMURAI TOKYO, JAPAN
ADVERTISING AGENCY : SAMURAI TOKYO, JAPAN
ADVERTISING AGENCY 2 : HAKUHODO THE DAY TOKYO, JAPAN
PRODUCTION COMPANY : HAKUHODO PRODUCT'S TOKYO, JAPAN
KASHIWA SATO SAMURAI EXECUTIVE CREATIVE DIRECTOR
SHINICHI TAKIZAWA HAKUHODO THE DAY CREATIVE DIRECTOR/PLANNNER/COPYWRITER
YUJI TANAKA HAKUHODO INC. PLANNER/COPYWRITER
RYO SURUGA HAKUHODO INC. PLANNER/COPYWRITER
TOMOATSU KASAHARA SAMURAI ART DIRECTOR
JUNICHI KURATA HAKUHODO INC. ART DIRECTOR
KEITA KOJIMA HAKUHODO INC. ART DIRECTOR
MASAFUMI FUKUDA HAKUHODO PRODCUT'S INC. PRODUCER
YUICHI CHIKAMATSU HAKUHODO PRODCUT'S INC. PRODUCTION MANAGER
MASABUMI DOMEN HAKUHODO PRODCUT'S INC. PRODUCTION MANAGER
TAKUMA HARIU HAKUHODO PRODCUT'S INC. PRODUCTION MANAGER
WATARU SATO TYO DIRECTOR
SHUHEI ONAGA TYO TECHNICAL RANCH CAMERAMAN
SATORU OYAMADA HIKARI KOBO LIGHTING
YUJI FUKUZAWA FIS PRODUCTION DESIGNER
YOSHITAKA HONDA FREELANCE EDITOR
MASAKI SAKAZUME HAKUHODO PRODCUT'S INC. EDITOR
YOSHIYOSHI ARAKAWA OTONA KEIKAKU NARRATOR
SHOTA HIRAKAWA SOUNDROID SOUND DESIGN ARRANGEMENT
SHUNSUKE ITAKURA AC BU ANIMATION
Brief Explanation
“Curry Meshi” is neither roux nor in pouch. It is curry of new genre. Just by pouring water and microwaving, it is ready to eat. With a straight talk by the original character, the spot quickly escalates into chaos cut by cut. As conveying the product’s unique sales points, the spot puts it into an unique position quite different from conventional “curry rice”. With a simple backdrop and no music, the spot is intentionally made simple to encourage spoofs and “MAD movies”, aiming to create a buzz.