Category: Savoury Foods
Advertiser: PARAMOUNT CITRUS
Product/Service: CUTIES CLEMENTINES
Agency: FIRE STATION AGENCY
Production Company: ACNE, Venice, USA
Chief Creative Officer: Liz Leow
Executive Creative Director: Kim Genkinger
Copywriter: Josh Weltman
Art Director: Sakol Mongkolkasetarin
Director: Jasper Hero
Editor: Lucas Eskin
EditingCompany: Beast Editorial
Editing Company: Beast Editorial
English Description
Each of the 15 executions in Cuties Clementine’s first-ever national campaign communicates a single product-benefit that supports the idea that 'Kids love Cuties because Cuties are made for kids'. Kids love sweets; they love seedless things; they love easy peeling; and the fact that they’re just the right size for little hands. The primary target was moms with children aged 5-10; the secondary market, children 6-11.