Alternative title: And what did you do today
Media: Film
Brand: Das Handwerk
Agency: Heimat
Geo: Germany
Advertising Agency: Heimat, Berlin, Germany
Chief Creative Officer: Guido Heffels
Creative Direction / Copy / Script: Stephen Quell
Art Direction: Ursel Barwinski, Johanna Schmidt
Chief Executive Officer: Matthias von Bechtolsheim
MD: Roman Jud
Account Direction: Sabrina Schwigon, Anne Kammeier
Agency Producer: Meike Kornrumpf
Director: Tore Frandsen
DoP: Kaspar Wind
Production: BIGFISH / Berlin
Executive Producer: Frank Siegl
Producer: Jakob Rühle
Post Production Producer: Kristin Geyer
Co-Production: The Sweetshop
Executive Producer: Spencer Dodd
Production Design: Steve Summersgill
Editor: Anders Jon Peterson
Grading / Artist: Hannibal Lang / Bacon X
Post Production / Flame Artist: Neil Reynolds / Candy Mountain
Music Production: 48K
Banjo Player: Arto Mäkelä
Sound Design: Kevin Koch
Mix: Hesse Studios
Client: Zentralverband des Deutschen Handwerks
Executive Campaign Manager: Stefan Koenen
Published: February 2018
Synopsis:
No challenge too big, no job too difficult. The craft is there when needed.
Inspired by the Western-Genre, the company "Das Handwerk" tells us the story of a fulfilling working day, in a commercial that's airing nationwide from 16th February. The commercial gives us a cinematic answer to the key question: "And? What did you achieve today?", a question that addresses the issue of professional fulfilment. The commercial director Tore Frandsen offers a cinematic companion to the identical key-question of this year's image campaign, in which Das Handwerk calls for discussion on the standards of professional fulfilment.