Dé VakantieDiscounter: Holiday cliché, 1

Credits & Description:

Client: De Vakantiediscounter
Agency: This That + The Other
Production Company: This That + The Other
Concept Creator: Philip Brink, Hugo Van Woerden
Art Director: Philip Brink
Copywriter: Hugo Van Woerden
Agency Producer: Francine Van Der Lee
Director: Philip & Hugo
Producer: Francine Van Der Lee
Camera: Tim Kerbosch
Special Effects: Joost Gulien
Post Production: Joppo In De Grot (de Grot)
Editor: Lisette Van Der Lee
Sound Studio: Haaifaai Deluxe / Joost Gulien
Sound Design: Shark / Joost Gulien
Project Lead Client Side: Hans Van Hoffen, Thijs Keukenmeester
Planner: Edith Janson
Media Agency: Annemieke Overgaauw (stroom)
BRIEF
De VakantieDiscounter is the fastest growing online travel agency of the Netherlands. Although sales are up each year (due to SEO and the like), nobody knows the brand. Hence the brief: create awareness and brand recognition.
IDEA
'De VakantieDiscounter' is a very generic name. In fact, the name itself tells you all you need to know: affordable holidays. So, when the name is doing all the communication, let's not create one big ad but a series of fun, short idents that grab your attention and hammer home the brand as many times as possible.
How to get attention in January - the month famous for travel ads? The category is defined by filmed brochures of pools and beaches and more pools and more beaches. So, we decided to twist these holiday clichés to create a quirky, unexpected campaign that you can't ignore.