Client: Dell Technologies
Chief Marketing Officer - Jeremy Burton
SVP Global Brand and Creative - Liz Matthews
Director Brand Strategy and Advertising - Rachael Henke
Brand Strategy and Advertising- Valerie Daubert
Agency: Y&R
Global Executive Creative Director: Christian Carl
Global Creative Director: Thomas Shim
Copywriter, Creative Director: Justin Ebert
Executive Producer: Bobby Jacques
Content Producer: Nicole Lederman
Sr Business Manager: Maggie Diaz
President, Global Technology & Business Practice: Joe Rivas
Account Director: Heather Hosey
Group Account Director: Rachel Krouse
Account Executive: George Rainaldi
Strategic Planning Director: Jenna Rounds
Production Company: Smuggler
Director: Tom Hooper
Co Founder: Brian Carmody
Executive Producer: Shannon Jones
DP: Justin Brown
Line Producer: Alex Lisee
Edit House: Rock Paper Scissors
Editor (It’s Not Magic): Adam Pertofsky
Editor (GE, Columbia, Chitale): Ted Guard
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield
VFX: Framestore NY
Dez Macleod-Veilleux - Executive Producer
Maura Hurley - Senior Producer
David Mellor - Creative Director
Gigi Ng - Senior Flame Artist / VFX Supervisor
Georgios Cherouvim - Senior CG Lead
Dan Soloman - Senior Designer
Karch Coom - Senior Compositor
Callum McKeveny - Concept Designer / Senior Matte Painter
Color: Company 3
Colorist: Tim Masick
Sound: Sound Lounge
Mixer/Sound Designer – Tom Jucarone
Projection Mapping: Go 2 Productions
Music: duotone audio group
Executive Producer: Ross Hopman
Creative Director: Jack Livesey
Producer: Gio Lobato
Published: March 2017