Department Of Environment, Transport & The Regions Film JULIE by AMV BBDO London

The Film titled JULIE was done by AMV BBDO London advertising agency for Department Of Environment, Transport & The Regions in United Kingdom. It was released in Jan 1997.

Department Of Environment, Transport & The Regions: JULIE

January 1997
January 1997


IPA Effectiveness Awards 2000
The Winners4-StarCommended

Credits & Description:

Sudden Impact describes Abbott Mead Vickers BBDO's campaign to persuade car passengers to wear rear seat belts. The advertising dramatised the fact that in a low-speed accident an unbelted passenger can be thrown forward with enough force to kill someone in the front. The year's budget of £750.000 was concentrated into one week, generating considerable third party support and PR. The campaign saved 18 lives, prevented 230 serious and 1,650 slight injuries, saving the Government £73 million.

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