| Cresta Awards 2020 | ||
|---|---|---|
| Print, Ooh | Print campaign (2-6 executions) | Gold |
| New York Festivals Awards 2020 | ||
| Outdoor | Products & Services | Finalist |
| Artistry & Craft in Advertising | Print & Outdoor | Finalist |
| Products & Services | Silver | |
Title of Entry: We hold a mirror up to this world.
Brand: DER SPIEGEL
Product/Service: DER SPIEGEL
Client: DER SPIEGEL
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Art Director: Sarah Mosbacher
Art Director: Jonas Carstens-Juretzka
Art Director: Stefanie Hilker
Account Manager: Ann-Kathrin Frohloff, Lennard Bahr
Chief Creative Officer: Alex Schill
Executive Creative Director: Leif Johannsen
Executive Creative Director: Patrick Matthiensen
Managing Director: Lars Holling
Kathrin Frohloff: Ann / Lennard Bahr
Juretzka: Sarah Mosbacher, Jonas Carstens / Stefanie Hilker
Copywriter: Nicolas Egeler
Copywriter: Max Seidler
Production: Christoph Köhler, Katrin Habermann, Marc Hartmann / NEVEREST
Composer: Simon Heeger, Christian Vorländer, Ruben Norg / 2WEI
Producer: Fabian Cordsmeier / nhbNEXT
Managing Director: Jonas Ellerbrock, Florian Schmucker / POP Postproduction
Alex Schill, Global Chief Creative Officer
Lars, Holling, Managing Director
Christoph Köhler, Managing Director, NEVEREST
Katrin Habermann, Producer, NEVEREST
Marc Hartmann, Editor
Susanne Nagel, Art Production
Jonas Ellerbrock, Florian Schmucker, Managing Director, POP Postproduction
Simon Heeger, Christian Vorländer, Ruben Norg, Composer, 2WEI
Fabian Cordsmeier, Producer, nhbNEXT
Date of Release: 2020-01-08
Notes: Trump, the climate catastrophe, growing populism, the refugee crisis – today’s news is more chaotic than any TV show. Nobody knows what to believe anymore.
In these times, DER SPIEGEL wanted to strengthen its role as THE German news brand offering reliability and orientation.
The idea: A print campaign that stands up to the chaos of our times, highlights different perspectives and inspires people to reflect. The motto: ‘We hold a mirror up to this world’. A strong sentence which also contains a clever play on words: SPIEGEL means mirror in German. Editorial photos show the current events of today. Vertical mirroring splits the motifs into two halves and gives them a new context: because each theme has a second side to it that needs to be illuminated.
The visually striking motifs invited to pause and reflect. In this way, our print campaign managed to give the observer a new view of things with each ad.
URL Link (optional): https://www.spiegel.de/der-neue-spiegel/