Alternative title: Hätte, hätte...
Client: Deutschland Card GmbH
Agency: Serviceplan Creative Board, Serviceplan One and NEVEREST
Media Agency: Territory Media
Digital Agency: hmmm multimediahaus
Film Production company: my pony
Sounds Design/ Music Company: SIZZER Amsterdam
Editing company/ Recording studio/ Post-Production: nhb studios
Serviceplan:
Global Chief Creative Officer: Alexander Schill
Global Creative Strategist: Maximillian Florian Schongen
Global Executive Creative Director: Peter Gocht
Serviceplan One:
Managing Partner: Sandro Gotz
Senior Art Director: Reimar Walter
Account Director: Ulf Hassmann
Group Head Copyrwriting: Florian Bosch
Art Director: Astrid Bohm
Director: Steffen Haars
Director of Photography: Joris Kerbosch
Art Department: Pan Patellis
Editor: Flip van der Kuil
Styling: Adeleida Cue Bar
NEVEREST:
Agency Executive Producer: Maik A. Schmidt.
Agency Producer: Michael Heinemeyer.
Agency Production Assistant: Madeliene Pfisterer
Mypony:
Executive Producer: Pia Abazovic
Producer: Philip Peine
Production Assistant: Denise Thelin
HALAL:
Director’s Producer: Gijs Determeijer
Solent Film:
Executive Producer: Alex Momchev
Nhb Studios:
VFX Supervisor: Johannes Muller
Sound Editor: Johannes Roeske
CHEAT, London:
Colourist: Toby Tomkins
Co-Production: HALAL Amsterdam
Service Production: Solent Film
Synopsis:
‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.Net and hmmh
are responsible for all communicative measures regarding the anniversary for "10 years of DeutschlandCard”.
In partnership with hmmh and Plan.Net Content Marketing, Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign. The multi-partner loyalty scheme, whose partners include Edeka, Esso, Netto Marken-Discount and Hammer, celebrates its tenth year with integrated campaigns on TV, online and at the POS. Around 50 million lottery tickets were given out to DeutschlandCard holders to coincide with the launch.
Serviceplan One secured the services of the Dutch director Steffen Haars, whose work includes the well-known TV series “New Kids” and who is known for his absurdist comedy. The videos were produced by mypony using the music of Sizzer Amsterdam, who composed original songs in a 1980s style.
Befitting a tenth birthday celebration, the multi-partner loyalty scheme’s tagline “Hätte, hätte… DeutschlandCard” (“Shoulda, woulda, coulda... DeutschlandCard”) runs throughout 2018. The campaign emphasises the benefits of collecting points, using a creative twist to let customers know that if they don’t collect points, they’ll miss out.