Devondale: Devondale Long Life Milk Cat Lady

Credits & Description:

Cut-through will not be a problem for Devondale as the dairy brand returns with the latest instalment in its humorous product campaign through DDB Melbourne. This time it's Long Life Milk, and the perils of running out.
The 'Never Run Out' campaign launches with a TVC entitled 'Crazy Cat Lady', shot by Tim Bullock, and is supported by path-to-purchase and online executions. It follows in the well-received footsteps of recent Devondale work including 'Stepdad Steve' for Dairy Soft and 'Soy Aftertaste Face' for Fast Start.
Category: Drinks, non-alcoholic
Client: Devondale
Agency: DDB Melbourne
Production: Prodigy Films
Country: Australia
Director: Tim Bullock
Executive Creative Director: Darren Spiller
Creative Director: Simon Bagnasco
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Agency Producer: Tuesday Picken
General Manager Innovations, Marketing & Special Projects: Suzanne Douglas
Head of Retail Marketing: Pam Burnett
Marketing Manager: Kit Rahman
Head of Broadcast: Simon Thomas
Executive Planning Director: Ian Forth
Managing Partner: Lisa DâAmico
Account Director: Katie Kouts
Account Manager: Kirsten Tidswell
Producer: Alice Grant
Executive Producer: Jonathan Samway
DOP: Germain McMicking
Editor: Adam Wills
Grade: Edel Rafferty, Method Studiosâ¨
Online Edit: Chris Betteridge, Method Studios
Nuke Compositor: Dan Benjamin, Method Studios
Sound Design/Music: Colin Simkins, Gusto Musicâ¨â¨
Media: Carat Melbourne