Category: Fashion
Media: Film
Brand: Diesel
Agency: Publicis
Geo: Italy
Advertising Agency: Publicis, Italy
Global Chief Creative Officer Publicis WW / Chief Executive Officer Publicis Italia: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Creative Directors: Mihnea Gheorghiu, Thiago Cruz
Associate Creative Director: Simone Di Laus
Senior Copywriter: James Andrews
Art Director: Giovanni Greco
Copywriter: Enrico Pasquino
Client Service Director: Barbara Pusca, Eleni Charakleia
Account Executive: Giuseppe Esposito
Social Media Manager: Doina Tatu
Agency Producers: Matilde Bonanni, Maja Vukomanovic
Editor: Samuele Schiavo
Production Company: Courage Film Production
Executive Producer: Davide Caselli
Line Producer: Louisa Liebgott
Production Manager: Bettina Beissmann
DoP: Htat Htut
Color Grading: Davide Lo Vetro
Post-production: Andrea Vavassori
Music: Marco Ferrario
Published: August 2018
Synopsis:
The best thing since Bread X Slicing.
In this day and age of brands constantly trying to outdo each other for street credit, finding the coolest label to collaborate with has become a major challenge. So how do you find the most in-demand brand in town? Easy: people. Finding where the coolest people queue. Diesel, along with its agency Publicis Italy, is creating its own ironic take on the fashion collaboration by joining forces with none other than Mustafa’s Gemüse Kebap, the famous cult kebab kiosk located in Berlin. Mustafa is a legend in Berlin and his kebabs are so tasty and mouthwatering that people wait for hours on end just to indulge on one of his delicious offerings.