Uncle, Auntie, Macha, Aneh, Abang, Kakak. Malaysians have the distinct habit of referring to each other as family members regardless of race and background.
Naga DDB Malaysia decided to celebrate this insight with the idea We Are Family for Malaysia's National Day.
Category: Telecommunications
Client: Digi Telecommunications Sdn Bhd
Agency: Naga DDB Malaysia
Production: Reservoir World
Country: Malaysia
Director: Goh Poo Eik
Executive Creative Director: Alvin Teoh
Art Director: Leong Sook Leng
Copywriter: vix chandra
Creative Director/ writer: Chan Woei Hern
Exec Agency Producer: Sharon De Silva
Executive Producer: Chow Chun Son
Agency Producer: Chen Lee Ling