Category: Banking, Investment & Insurance
Advertiser: DKV
Product/Service: HEALTH INSURANCE
Agency: OGILVY FRANKFURT
Production Company: JO!SCHMID FILMPRODUKTION, Berlin, GERMANY
Date of First Appearance: Jan 28 2011
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Peter Roemmelt
Creative Director: Simon Oppmann
Copywriter: Lukas Liske
Art Director: Julia Schaefer
Agency Producer: Michael Heinemeyer
Account Supervisor: Carola Romanus/Daniela Loesch
Advertiser's Supervisor: Wolfgang Kroul
Producer: Michael Schmid
Director: Martin Schmid
Editor: Felipe Ascacibar
Planner: Anna Hoehn
Director Of Photography: Peter Meyer
English Description
A young man has found the love of his life and it’s an exceedingly expensive bike. He guards it jealously – and he makes sure it is well locked up it with two or three bike locks. Which he has attached to a rolling shutter gate. Alas: The gate rolls open and destroys the bike right down to the last spoke. But there is a comforting message to be learnt – nothing lasts a lifetime. Apart from the DKV health insurance, of course.