Media: TV
Client: Dodge
Brand: Dodge Challenger
Country: USA
Agency: GSD&M
Launch Date: March 1, 2017
Spot Title: “Muscle Heaven”
Chief Creative Officer: Jay Russell
Group Creative Directors: Tim Eger and Tom Hamling
ACD/Art Director: Greg Wyatt
ACD/Writer: Barrett Michael
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Dylan Heimbrock
Art Producer: Jessica Buck
Account Leadership: Adrienne Walpole, Christopher Bailey and Lindsey Kuhn
Strategy: Dan Drullinger
Business Affairs Managers: Lindsay Wakabayashi and Nancy Espinal
Project Manager: Venus Soto
PRODUCTION COMPANY FOR VIDEO AND WEB:
Production Company: Caviar
Director: Neal Brennan
Editors: Beast/Ben Ellis
Photographer: Nick Simonite
Description:
For the partnership, Dodge, with Austin-based GSD&M, created new national and dealer spots to promote the movie. The 30-second national TV spot “Muscle Heaven” features clips from the movie, seamlessly blended with new scenes of Dodge’s and SRT’s ultimate performance vehicles. Primarily featuring the 2017 Dodge Challenger, Muscle Heaven will air on network programming, including primetime, late night, morning news, sports, and NASCAR, as well as cable entertainment and sports programs.
Dodge Partners With Universal Pictures on The Fate of the Furious, Opens Nationwide April 14March 2, 2017 - Dodge, which has been a part of the Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for The Fate of the Furious, in which Vin Diesel is joined by a returning all-star cast. The Fate of the Furious arrives in theaters on April 14.