Dos Equis Film On Cougars by @radical.media, Euro Rscg New York

The Film titled On Cougars was done by @radical.media, Euro Rscg New York advertising agencies for subbrand: Dos Equis Beer (brand: Dos Equis) in United States. It was released in May 2012.
Advertising campaign for Dos Equis

Dos Equis: On Cougars

Brand
Dos Equis Beer  (Dos Equis)
Media
Film
Released
May 2012
Posted
May 2012
Market
United States
Industry
Beers and Ciders
Agency
@radical.media
Creative Director
Andy Currie
Account Supervisor
Alexis Beechen
Copywriter
Jason Huber
Agency
Euro Rscg New York
Creative Director
David Weinstock

Awards:

London International Awards 2012
TV/Cinema/Online FilmBeverages - Alcoholic CampaignSilver Winner

Credits & Description:

Category: Alcoholic Drinks
Advertiser: HEINEKEN
Product/Service: DOS EQUIS
Agency: EURO RSCG NEW YORK
Production Company: @radical.media, New York, USA
Chief Creative Officer: Lee Garfinkel
Creative Director: David Weinstock/Andy Currie
Copywriter: Jason Huber
Agency Producer: Joe Guyt
Account Supervisor: Alexis Beechen
Account Manager: Katy Milmoe
EditingCompany: Outside Editorial
Account Manager: Katy Milmoe
Editing Company: Outside Editorial

English Description
Looking at the broad swath of beer commercials, it becomes apparent that many advertisers believe that images of buxom ladies, tailgating and frothy glasses are the best way to sell. Even premium brands assume a fairly low degree of intelligence. Our research revealed that our target did actually have a brain and was rather irked by the clichés and sophomoric humor employed by much of the category. They felt misrepresented, misunderstood. Probing further, we discovered an important truth: what these guys wanted more than anything was to be seen as interesting. We sniffed an opportunity.