Dove Film It Has To Be My Way by Ogilvy & Mather Shanghai
The Film titled It Has To Be My Way
was done by Ogilvy & Mather Shanghai advertising agency for Dove in China. It was released in Jan 2017.
Dove: It Has To Be My Way
Brand
Media
Released
January 2017
Posted
January 2017
Market
Industry
Agency
Creative Director
Creative Director
Art Director
Production Agency
Credits & Description:
Dove Hair China this week launched its newest online campaign, ‘My Hair: It Has to Be My Way.’ Featuring a variety of women of differing ages and echoing Dove’s ‘Real Beauty by Real Women’ brand ethos, the campaign aims to encourage women in China to stay true to themselves by revealing their individuality through their choice of hairstyle. Hair offers unlimited possibilities for women to reveal their inner selves. In China, however, unusual hairstyles are discouraged with women often experien...
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