Media: Interactive
Category: Cosmetics & toiletries
Client: Dove
Agency: ADK Tokyo
Country: Japan
Published: March 2018
Synopsis:
Every girl deserves to feel beautiful.
Dove, via their agency ADK Tokyo, has released an experimental video "Real Beauty ID" in Japan for school girls to find their own beauty. Dove initially launched the Dove Self esteem project in 2004 to help teenagers become aware of their own beauty and enhance their self-esteem. Th...