Category: House, Garden
Media: Online
Brand: Downy
Agency: Possible
Advertising Agency: Possible, Cincinnati, USA
Executive Creative Director: Adam Kahn
Creative Directors: Ray Elfers, Margaret Russo
Art Director: Eddie Sun
Copy Director: Marissa Kramer
Copywriters: Emily Masi, Christian Jaekle
Account Director: Marge Mikolajewski
Producer: Jennifer Kreger
Executive Producer: Amy Austin
Production Agency: SubVRsive
Executive Producer: Austin Mace
Director / Director of Photography: Adam Giese
Producer: Charles Mulford
Technical Director / Director of Photography: Ryan Thomas
Music / SFX: Junto Sounds
Geo: United States
Published: October 2016
POSSIBLE, Cincinnati has launched Downy Unstopables' "The Imaginary World of Freshness," the first ever 360° interactive video for both POSSIBLE and Procter & Gamble. The video brings 'scentspiration' to life so consumers can experience the brand's long lasting, feisty scents for their laundry over the web. Tituss Burgess narrates the viewer's journey through the beautiful Hawaiian landscape, immersing them in the Fresh scent of Unstopables In Wash Scent Boosters and the feisty spirit that fans have come to love from the acclaimed actor.