"Rip Your Clothes On" is a fun, provocative spot that revels in irony. The work flips a familiar scenario on its head as a beautiful young couple make out at home. Intimacy mounts as their passion burns but instead of peeling off their clothes the couple sensually dresses each other in soft, Downy clothes.
Client: P&G
Brand: Downey
Category: Clothing & footwear
Client: P&G
Agency: Grey New York
Production: Supply & Demand -LA
Country: United States of America
Director: Margo Weathers
Executive Creative Director: Lisa Topol
Art Director: Kira Gotbatkin
Assoc Creative Director: Anne Stesney
Assoc Creative Director: Katie Jensen
Executive Producer: Tim Case
Executive Producer: Charles Salice
Executive Producer: Stacy Towle
Executive Producer: Jeff Scruton
DoP: Simon Chaudoir
Editing House: BlueRock
Editor: Geordie Anderson