| Eurobest Awards 2017 | ||
|---|---|---|
| Film Craft | Production Design / Art Direction | Silver Eurobest |
Werbung #issso
Alternative title: Eat Like The Person You Want To Be
Jung von Matt Hamburg has created this spot for EDEKA supermarket about "Eating Like The Person You Want To Be."
Media Type: Film
Brand: Edeka
Product (Service): Bewusste Ernährung Kampagne
Website: https://www.edeka.de/issso
Country: Germany
Industry: Retail Services
Advertising Agency: Jung von Matt, Germany
Agency: Jung von Matt Hamburg
Production company: Tempomedia
Director: Alex Feil
Executive Creative Director: Jens Pfau (Jung Von Matt/next Alster Gmbh)
Creative Director: Anna Lichnog (Jung Von Matt Ag)
Managing Director: Peter Ströh (Jung Von Matt Ag)
Senior Account Manager: Annika Bruchert (Jung Von Matt Ag)
Art Director: Pia Mader (Jung Von Matt Ag)
Senior Copy Writer: Heiner Twenhäfel (Jung Von Matt Ag)
Agency Producer: Jankel Huppertz (Jung Von Matt Ag)
Junior Art Director: Dany Rothemund (Jung Von Matt Ag)
Account Director: Florian Laufenberg (Jung Von Matt Ag)
Producer: Timm Reinfarth (Tempomedia Filmproduktion Gmbh)
Director: Alex Feil (Tempomedia Filmproduktion Gmbh)
Leitung Nationale Werbung: Anja Tirtey (Edeka)
Gruppenleitung Nationale Werbung: Sabine Herlod (Edeka)
Projektleitung Nationale Werbung: Amrei Stäbler (Edeka)
Creative Director: Sebastian Schnell (Jung Von Matt Ag)
Date: February, 2017
Description:
"Eat like the one you want to be" - the story of eatkarus...
Brief Explanation
Eatkarus is the story of a boy who had the guts to reach for the sky. Living in a town where everyone is globated and only eating a suspicious grey porridge he doesn’t seem to be quiet happy. When he observes a bird in the sky his imagination runs wild. What makes the bird fly high? With this curious question in mind the little boy starts to mirror the birds behavior. Only eating berries and building wings all winter long he slowly approaches his goal. So finally summer arrives and he has a super healthy body and when he sets out for his maiden flight the whole town can not believe their eyes. The boy though finally feels free.