Agency: Artplan, Sao Paulo
Media: Interactive
Category: Publications & media
URL: http://resenhalivre.carambaia....
Client: Editora Carambaia
Agency: Artplan, São Paulo
Country: Brazil
Published: May 2018
Synopsis:
According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That's very little. Meanwhile, a survey conducted in the Federal District revealed that inmates read nine times more than the national average. Following a recommendation from the National Justice Council (CNJ), prisoners from all over the country have had the opportunity not only to read the most varied titles but also to produce reviews of those books. Each of these reviews is evaluated by a committee and can result in four days of remission of the sentence. To support reading and producing reviews among inmates and showing they have a different profile than many people imagine, dozens of books from the publisher were donated to the Center for Penitentiary Progression in Hortolândia, where the educator Elisande de Lourdes Quintino de Oliveira conducts reading and critical texts production among inmates. The texts produced by them were used in many communication materials of the publisher, such as magazine ads, posters in bookstores, social networking posts, radio spots, bookmarks, among others.